Brand Building + SMM
Enhanced brand
scalability and awareness.
Brand
Colour
Hex
#BF0919
Hex
#FFF082
Project
overview
Crunnchy has been a cookies manufacturer since 2008 and has expanded into the cupcake industry in the year 2012. In addition, they have grown into many other confessionary products, making them a leading manufacturer in South India. The company wanted to create a strong brand image with excellent brand awareness on social media channels.
With the help of our branding and social media strategy, we successfully positioned the brand among top confessionary brands.
Growth
Numbers
The combination of Brand building strategies and Social Media Marketing positioned the brand firmly among the competitors.
Overall Reach
Challenges
The brand lacked proper branding and product promotion, limiting its sales growth.
Addpro studied the brand thoroughly to build a a marketing framework and execute it to increase brand’s awareness and reach.
Addpro
Approach
With our thorough research, we realised the growth laid in mainly two places: branding and Social Media Marketing. We helped Crunnchy with branding by vehicle branding, packaging designs and posters. We enhanced the brand’s reach with the help of Social Media marketing through different channels like LinkedIn and Facebook.
Posters
Solution
Packaging
Brand Identity
Social Media Marketing
Result
With the help of our brand-building strategies and social media marketing, we helped the brand to have better reach and scalability pan-India.
We showcased the brand’s infrastructure, services and products excellently through various social media channels.
We successfully made a unique brand identity which helped the brand stand firmly against its competitors, which resulted in 5x sales growth.
