SMM+SEO+UI+ Website Design+product photoshoot
Incorporation of SEO, SMM, UI, Content Marketing and Product Photoshoot resulted in the company’s overall growth, brand image enhancement and lead generation.
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The combination of Brand building strategies and Social Media Marketing positioned the brand firmly among the competitors.
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Project Overview
Manish Medi is a leading medical device manufacturer for Urology, Radiology, Gastroenterology, Gynaecology and Nephrology, established in 2004.
Till 2010, the company didn’t have any digital presence and approached Addpro Network for its complete digital makeover. The goal was to build a credible audience, attractive and easily navigated website and enhanced lead generation.
Addpro generated a 100% increase in website traffic, enhanced the brand’s reach and created a solid social media presence, supporting the client’s website conversation growth.
Website design
Challenges
Manish Medi is a leading medical device company that faced minimal prospects growth for its medical device business and seeking ways to accelerate its growth digitally.
The brand had minimal lead generation and skeletal digital branding, which weakened its position among the competitors
Addpro Approach
We thoroughly assessed Manish Medi Landscape and analysed the growth barriers; we highlighted all the activity areas.
We created a novel strategic framework for the company,
executed and then monitored the results.
Content Marketing
Addpro helped Manish Medi develop a comprehensive content strategy, setting parameters for high-quality and personalised content for their audience.
Our content team prepared engaging and SEO incorporated content for maximised lead generation.
Product Photoshoot
We shot 4K quality product images showcasing the smallest details of the medical devices. The devices were mainly white and blue scaled,
which imposed a challenge of exhibiting the details. We ensured the images are clicked in proper lighting and relevant background for sharp quality to portray even the sq. mm of the products. We used the best equipment in the industry for the highest image quality.
UI Designing
Addpro Network re-hauled the website for improving the user interface. We redesigned the Manish Medi website for the niche audience to look sleek, contemporary and professional and restructured it for better navigability.
Our next step included optimising the website with relevant keywords to match the SEO requirements.
SEO
We incorporated SEO in the company’s marketing strategy for better ranking and traffic. We did comprehensive keywords research for the company and optimised the content and page with the resulting keywords.
Further, we recoded the site structure with Meta tags and title tags for better traffic on site.
SEM
After researching the most profitable keywords, we designed our SEM campaigns for better ROI.
We divided the budget among all the campaigns to give the client the most relevant traffic in the most profitable places, resulting in a 30% higher ROI.
SMM
Addpro’s social media management campaigns involved managing the client’s three channels: Facebook, Instagram and LinkedIn. We started by determining the client’s target audience by profession and age group and understanding their online behaviour to have a clear goal for our marketing campaigns.
We strategically planned our Approach based on the company’s requirements, and our goal was to position Manish Medi as a leading medical device manufacturer.
Catalogue
Solutions
Photoshoot
catalogue
SEO
SEO
SEO
Graphic Design
Google
Analytics
Result
This combination of Content Marketing, SEO, UI Designing, SMM, SEM, product photoshoot resulted in overall brand up-gradation and 360% growth in digital marketing presence.
In addition, our effective SEO strategies resulted in lead generation from India, the Middle East and neighbouring countries.
With the optimised strategies, we increased the brand’s ranking for several keywords, expanded social media reach, enhanced brand image, and resulted in 5X lead generation growth.
Brand Awareness
Lead generation
Brand Awareness
