UI&UX +Content marketing+SEO
Promotion and accelerated Brand Engagement
The blend of Content Marketing, UI UX and SEO resulted in lead generation in India and Germany.
Brand
Logo
Primary Colors
The company lacked identity and a voice to itself. We helped make a unique identity for the brand with the help of logo design, brand manual and collateral design.
Hex
#034D3C
Hex
#F3BD22
Growth
Numbers
Traffic
Lead generation
Online sales
Traffic
Lead generation
Online sales
Project
overview
Sphoorti is a leading machine tools manufacturer, established in 1996, making Tool Discs and Tool Holders for CNC Turning Centers and Turn Mill Centers.
The client reached us to manage its Digital Marketing campaign. The goal was to strengthen its Digital brand presence, build audience trust, develop an E-commerce portal and increase Lead Generation.
Addpro generated a 250% increase in website traffic, created a solid social media presence, and significantly increased lead generation.
Website
we designed
Challenges
Their old website was cumbersome and had a ton of data on each product that would easily prolong the buying decision of the customer. We took the challenge of showing uPVC windows, doors and profiles in a new light, giving it a more solution-centric avatar rather than a product-centric one.
E- Commerce
Addpro Approach
After auditing their website and other online platforms, we created a marketing framework for the Company and identified the growth barriers and improvement areas to develop our marketing strategy. We prepared a marketing strategy for UI/UX, SEO and content for accelerated sales growth and leads.
Competitive analysis
We commenced the project by doing a competitive analysis and planning our website content and design accordingly.
We analysed the company’s requirements and prepared a marketing strategy for SEO, UI/UX and content marketing to position it firmly against the competitors.
Search engine optimization
The goal was to give the brand global exposure; we incorporated good SEO practices in our marketing strategies targeting Indian and European markets to increase leads. In addition,
we researched effective keywords in line with the company’s portfolio and adapted them in our content. To create brand awareness, we ran lead generation campaigns in Germany and European locations for a global reach.
Competitive analysis
We commenced the project by doing a competitive analysis and planning our website content and design accordingly.
We analysed the company’s requirements and prepared a marketing strategy for SEO, UI/UX and content marketing to position it firmly against the competitors.
Competitive analysis
We commenced the project by doing a competitive analysis and planning our website content and design accordingly.
We analysed the company’s requirements and prepared a marketing strategy for SEO, UI/UX and content marketing to position it firmly against the competitors.
Solutions
Product Photoshoot
Website
SEO
SEM
Google
Analytics
Result
This combination of SEO, Content marketing, Website UI/ UX and Ecommerce store led to an overall brand transformation and gave the brand a global platform.
We successfully positioned the brand in a digital platform with all the keywords ranking in the top 10 of Google Search Engine. Appropriate brand positioning led to 10X growth in online lead generation and 3x growth in sales through a slick and organised e-commerce platform.
Brand Awareness
UI & UX
Lead generation
Online sales
