UI Design + Branding + Print & Media + Digital Marketing
Astonishing digital growth & Strong brand identity
Brand
Logo
The company lacked identity and a voice to itself. We helped make a unique identity for the brand with the help of logo design, brand manual and collateral design. We created a typical style for the brand which can distinguish them from others.
Hex
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Hex
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Project
overview
Simta Clear Coats Pvt. Ltd is one of the premium manufacturers in India, for over 31 years, Simta have grown steadily to expand their operations in different countries across the globe. With top-notch manufacturing facilities, Simta is a household name synonymous to UPVC windows, doors and profiles’ in many countries.
With the advent of the Digital Age, the company needed a new way to connect to its customers across the globe.
Website
we designed
Challenges
Their old website was cumbersome and had a ton of data on each product that would easily prolong the buying decision of the customer. We took the challenge of showing uPVC windows, doors and profiles in a new light, giving it a more solution-centric avatar rather than a product-centric one.
Product
photoshoot
Addpro
Approach
Addpro thoroughly studied Simta-Astrix’s online website and other channels to cater them with the righteous and most effective strategy.
UI Design
We re-hauled the Trident website for bettering the user interface for the niche audience to look contemporary and professional and restructured it for better navigability.
In addition, we created a global standard website to attract an international audience.
Social Media Marketing
For developing a new and excellent brand identity, we decided to promote the company majorly in two social media channels: LinkedIn and Facebook. In addition, we engaged our creative team in designing unique and attractive ad templates for the brand, which showcased the brand’s infrastructure, products, team and credibility.
Search Engine Optimisation
We performed keyword research to identify all the effective keywords matching the company’s portfolio,
adding Meta tags and title tags for better ranking in search engines targeting Pan India Market.
Search engine marketing
After researching the most profitable keywords, we designed our SEM campaigns for better ROI.
First, we divided the budget among all the campaigns to give the client the most relevant traffic in the most profitable places, resulting in a 20% higher ROI.
Solutions
Product Photoshoot
Website
SEO
SEM
SMM
Google
Analytics
Result
Upon a series of brainstorming with the stakeholders of Simta Clear Coats Pvt. Ltd. we understood what the brand really stands for. To them, nothing gives more happiness and satisfaction than solving their customers’ problems, no matter the uninhabitable terrain, monstrous weather, frequent calamities or poor infrastructure.
When we digged deeper into their ethics, the story of how Simta uplifted the lives of many was unveiled. And that’s exactly what we conveyed – we narrated the ambitious Vision and achievements of the company in the form of real life testimonials of its customers.
Brand Awareness
UI & UX
Lead generation
Online sales
