UI Design + Branding + Print & Media + Digital Marketing
Astonishing digital growth & Strong brand identity
Brand
Logo
The amalgamation of content marketing and Social Media Marketing helped us ameliorate brand reach on various social media platforms and notably increase lead generation.
Hex
#009216
Growth
Numbers
Reach
Lead generation
Connection
Project
overview
Simta Clear Coats Pvt. Ltd is one of the premium manufacturers in India, for over 31 years, Simta have grown steadily to expand their operations in different countries across the globe. With top-notch manufacturing facilities, Simta is a household name synonymous to UPVC windows, doors and profiles’ in many countries.
With the advent of the Digital Age, the company needed a new way to connect to its customers across the globe.
Event
Design
Addpro
Approach
After auditing their website and other online platforms, we designed a marketing framework for the Company, identified the growth barriers and improvement areas to create our marketing strategy.
We laid out a strategic plan for social media and content marketing to create significant growth in their leads based on our research.
Social Media pages
We initiated the project by creating the Company’s social media pages primarily on LinkedIn, Facebook, Instagram and YouTube.
We engaged our creative team to create attractive social media pages to grab the audience’s attention by having a custom theme and also created a unique template for each post to create a bespoke identity.
Storyboards
Based on the market and competition of Spectra, our creative and marketing team brainstormed innovative ideas and themes to identify and organise the content which works best for the Company.
The prime goal was to give a unique voice to the brand and showcase their conveyor solutions to relevant industries by emphasising the qualities and functionalities of their strong product line-up.
Creatives highlighting Company's attributes
We designed creatives focusing on Company’s achievement and products promotion for lead generation.
We promoted the posts via paid campaigns and organic mediums to maximise lead generation and build audience trust.
Followers and reach Campaign Facebook.
For increasing the followers’ count, we ran several Facebook marketing campaigns.
We promoted the Company with attractive and creative ads for raising brand awareness among the targeted audience.
Followers and lead generation Campaign LinkedIn
We ran various lead generation and followers’ campaigns to increase their LinkedIn connections and leads from the targeted demographic.
We chose two tools for the same; LinkedIn navigator and LinkedIn ads.
Solutions
Content
marketing
Storyboard
Facebook
marketing
LinkedIn
marketing
YouTube
Marketing
Lead Generation
Result
Upon a series of brainstorming with the stakeholders of Simta Clear Coats Pvt. Ltd. we understood what the brand really stands for. To them, nothing gives more happiness and satisfaction than solving their customers’ problems, no matter the uninhabitable terrain, monstrous weather, frequent calamities or poor infrastructure.
When we digged deeper into their ethics, the story of how Simta uplifted the lives of many was unveiled. And that’s exactly what we conveyed – we narrated the ambitious Vision and achievements of the company in the form of real life testimonials of its customers.
Brand Awareness
Lead generation
