UI Design + Branding + Print & Media + Digital Marketing
Astonishing digital growth & Strong brand identity
Brand Logo
The company lacked identity and a voice to itself. We helped make a unique identity for the brand with the help of logo design, brand manual and collateral design. We created a typical style for the brand which can distinguish them from others.
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Growth
Numbers
Traffic
Lead generation
Online sales
Project
overview
Flexotech is a Hose and tubing products manufacturing company established in 1996, creating top-notch products for customers worldwide. They deal with adapters, SS Hoses, PTFE Hoses, Hydraulic hoses, and fittings.
Flexotech approached us to manage its Digital Marketing, Brand Awareness and reputation management campaign. The goal was to strengthen its Digital brand presence, build audience trust, and increase Lead Generation. Addpro successfully created a strong brand image for the brand and increased lead generation and traffic on the website.
Website
we designed
Addpro
Approach
After auditing their website and other online platforms, we created a marketing framework for the Company and identified the growth barriers and improvement areas to develop our marketing strategy. We prepared a marketing strategy for UI/UX, SEO and content for accelerated sales growth and leads.
Catalogue
We initiated the project by creating an effective and insightful catalogue for Flexotech.
Then, we fine-tuned every page, image and word of the catalogue to present the story the client wished for.
Product Photoshoot
We shot 4K quality product images showcasing the smallest details of the hoses and accessories. The products were highly glossy with stainless steel finish requiring more planned lighting.
We ensured the proper lighting and relevant background for the sharp quality to portray even the sq. mm of the products and used the best equipment in the industry for the highest image quality.
UI Designing
We re-hauled the website for bettering the user interface, redesigned the Flexotech website for the niche audience to look contemporary and professional and restructured it for better navigability.
Corporate video
For the company’s corporate video, our goal was to depict the company’s calibre and unique attributes in 6:40 minutes, inclusive of the company’s infrastructure, CEO insights, production management, technical team, sales, and inventory and dispatch process.
We shot the video with different camera settings, drone shots and unique designs. Apart from the company’s walk-through, we also added the product line-up.
SEO
We performed keyword research to identify all the effective keywords matching the company’s portfolio, adding Meta tags and title tags for better ranking in search engines targeting Pan India Market.
SMM
Addpro’s social media management campaigns involved managing the client’s two channels: Facebook and LinkedIn. We started by determining the client’s target audience by profession and age group and understanding their online behaviour to have a clear goal for our marketing campaigns.
We created unique design templates for each post to promote the brand’s infrastructure, products, manufacturing process and credibility.
Catalogue
Challenges
When the company reached us in 2010, its Brand Presence was minimal.
The primary challenges were digital branding, lead generation and product promotion.
Corporate video
Solutions
Photoshoot
Corporate video
UI Design
SEO
SMM
Google
Analytics
Result
With SEO + SMM + Photoshoot + Corporate presentation + UI+ Catalogue, we successfully made a unique brand image for Flexotech, improvised their website for better traffic and promoted them on social media for better reach.
Our executed digital marketing techniques resulted in 260% traffic growth in the website and threefold growth in lead generation. We positioned Flexotech firmly against the competitors and increased its reachability to Pan India Market.
Brand Awareness
UI & UX
Lead generation
Online sales
