SEO + SEM + SMM + Inbound Marketing
Maximised lead generation and strong design presence
A perfect blend of digital marketing techniques helped increase lead generation and improve social media presence.
Brand
Logo
Hex
#0B4F8C
Hex
#9900CC
Hex
#5A5B5B
Growth
Number
Traffic
Lead
Generation
Branding
Project
overview
Netrack is an IT Enclosures and accessories manufacturer offering an array of services that serve to Store, Secure, Integrate and Systemise passive and active IT components. The client approached addpro Network digital marketing expertise to manage its Digital Marketing & Brand Awareness campaign The goal was to strengthen its Digital brand presence, build audience trust to Increase website traffic and Lead Generation.
Within one year of taking over the client’s Digital Branding, Addpro generated a 100 percent increase in website traffic and create strong social media presence which supported client in increase in website conversation .
Website
we designed
Challenges
Netrack India reached us in Mid 2010 for help redesign its website & to increase site traffic ,lead generation and expanding their overall Brand Presence on the web.
With thousands of online searches for important keywords like ‘server rack , network cabinet’ every month, the company lost precious leads because of poor search engine rankings. Online user engagement with the brand was minimal, with a skeletal website and negligible online presence.
Product
photoshoot
Addpro
Approach
Addpro thoroughly studied Netrack’s online website and other channels to cater them with the righteous and most effective strategy.
UI Design
We re-hauled the Trident website for bettering the user interface for the niche audience to look contemporary and professional and restructured it for better navigability.
In addition, we created a global standard website to attract an international audience.
Social Media Marketing
For developing a new and excellent brand identity, we decided to promote the company majorly in two social media channels: LinkedIn and Facebook. In addition, we engaged our creative team in designing unique and attractive ad templates for the brand, which showcased the brand’s infrastructure, products, team and credibility.
Search Engine Optimisation
We performed keyword research to identify all the effective keywords matching the company’s portfolio,
adding Meta tags and title tags for better ranking in search engines targeting Pan India Market.
Search engine marketing
After researching the most profitable keywords, we designed our SEM campaigns for better ROI. First, we divided the budget among all the campaigns to give the client the most relevant traffic in the most profitable places, resulting in a 20% higher ROI.
Solutions
Product Photoshoot
Website
SEM
SEO
SMM
Email Marketing
Template
Google
Analytics
Result
We successfully positioned the brand among its competitors with our strategically planned digital marketing framework. All the essential keywords ranked in the top 10 of Google; we increased B2B Lead generation from LinkedIn marketing and other social media channels to firmly position the brand online. As a result, we supported a 100% increase in website traffic and 3x growth in lead generation.
We successfully fulfilled all our goals and created a voice for the brand.
Brand Awareness
UI & UX
Lead generation
