SMM + Content marketing +SEO+ UI+Brand reputation
Overall Brand building and promotion
Incorporation of SEO, SMM, UI, Content Marketing and Product Photoshoot resulted in the company’s overall growth, brand image enhancement and lead generation.
Brand
Logo
Typography
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Growth
Number
Brand Reach
Traffic
Lead generation
Brand positioning
Project
Overview
Regional College of Management, Bangalore is the 5th best B School in South India, providing industry-oriented and practical MBA, UG, PGDM and certification courses.
The client approached Addpro Network to manage its Digital Marketing, Brand Awareness and reputation management campaign. The goal was to strengthen its Digital brand presence, build audience trust, and increase website traffic and Lead Generation.
There was significant growth in the website’s traffic, and we successfully positioned the brand in all social mediums.
Website
design
Challenges
The institution approached us in 2018 with a skeletal digital presence. They lacked an attractive and user-friendly UI design which highly hindered their lead generation, and no digital marketing methods were implemented to attract the audience.
The client wanted a strong and widespread digital presence that connects them with the youth.
Catalogue
Addpro
Approach
We thoroughly assessed Manish Medi Landscape and analysed the growth barriers; we highlighted all the activity areas.
We created a novel strategic framework for the company,
executed and then monitored the results.
UI Design
Addpro helped Manish Medi develop a comprehensive content strategy, setting parameters for high-quality and personalised content for their audience.
Our content team prepared engaging and SEO incorporated content for maximised lead generation.
Search Engine Optimisation
We shot 4K quality product images showcasing the smallest details of the medical devices. The devices were mainly white and blue scaled,
which imposed a challenge of exhibiting the details. We ensured the images are clicked in proper lighting and relevant background for sharp quality to portray even the sq. mm of the products. We used the best equipment in the industry for the highest image quality.
Social Media Marketing
Addpro Network re-hauled the website for improving the user interface. We redesigned the Manish Medi website for the niche audience to look sleek, contemporary and professional and restructured it for better navigability.
Our next step included optimising the website with relevant keywords to match the SEO requirements.
Content Marketing
For content marketing, our targeted platform was Quora. We developed a comprehensive content strategy comprising Quora Q&A.
The goal was to enhance the institution’s awareness among the targeted audience.
Brand Reputation
The primary purpose was to build trust among the audience.
As a result, we achieved a 5-star rating in Google Business, Shiksha.com and College Duniya with our brand reputation strategies.
Solutions
Photoshoot
catalogue
SEO
SEO
SEO
Content marketing
Quora Q&A
Google
Analytics
Result
Upon a series of brainstorming with the stakeholders of Simta Clear Coats Pvt. Ltd. we understood what the brand really stands for. To them, nothing gives more happiness and satisfaction than solving their customers’ problems, no matter the uninhabitable terrain, monstrous weather, frequent calamities or poor infrastructure.
When we digged deeper into their ethics, the story of how Simta uplifted the lives of many was unveiled. And that’s exactly what we conveyed – we narrated the ambitious Vision and achievements of the company in the form of real life testimonials of its customers.
Brand Awareness
UI & UX
Lead generation
Positioning
