SEO + SEM + SMM + UI+ Photoshoot
Brand up gradation
and increased growth
With the combination of UI, SEO, SEM, SMM and product photo shoot, we gave the brand a new identity to improve its scalability.
Brand
Colour
Hex
#BF0919
Hex
#BF0919
Typography
Lörem ipsum pladat. On alingar: puktiga. Prere valedes, gåling fatäs eftersom efan. Vinärar paläd för att väsat begon. Epikangen väsm. Båligt komnetik heterongen i intrapilig. Låsk nyr sahektig. Du kan vara drabbad.
Hex
#E12B22
Hex
#1C1A1C
Growth
Numbers
The combination of Brand building strategies and Social Media Marketing positioned the brand firmly among the competitors.
Overall Reach
Project
overview
Trident is a leading manufacturer of innovative product solutions in Compressed Air Treatment. The product range includes – Air Dryers, Drain Valves, Nitrogen Generators, Oxygen Generators, Filters etc.
The company faced difficulty accelerating its digital growth; they reached out to us to help with brand building, UI design, SEO. SEM, SMM and product photoshoot. Addpro generated a 100% increase in website traffic and significant growth in lead generation. enhanced the brand’s reach and created a solid social media presence, supporting the client’s website conversation growth.
Website
we designed
Challenges
Being an established firm, Trident didn’t have a solid online presence. The website design was skeletal, which limited their leads growth. In addition, most of the business was offline, which restricted their business scalability.
Product
photoshoot
Addpro
Approach
Addpro thoroughly studied Trident’s online website and other channels to cater them with the righteous and most effective strategy.
UI Design
We re-hauled the Trident website for bettering the user interface for the niche audience to look contemporary and professional and restructured it for better navigability.
In addition, we created a global standard website to attract an international audience.
Social Media Marketing
For developing a new and excellent brand identity, we decided to promote the company majorly in two social media channels: LinkedIn and Facebook. In addition, we engaged our creative team in designing unique and attractive ad templates for the brand, which showcased the brand’s infrastructure, products, team and credibility.
Search Engine Optimisation
We performed keyword research to identify all the effective keywords matching the company’s portfolio,
adding Meta tags and title tags for better ranking in search engines targeting Pan India Market.
Search engine marketing
After researching the most profitable keywords, we designed our SEM campaigns for better ROI.
First, we divided the budget among all the campaigns to give the client the most relevant traffic in the most profitable places, resulting in a 20% higher ROI.
Solutions
Product Photoshoot
Website
SEO
SEM
SMM
Digital
Presentation
Google
Analytics
Result
We successfully positioned the brand among its competitors with our strategically planned digital marketing framework. All the essential keywords ranked in the top 10 of Google; we increased B2B Lead generation from LinkedIn marketing and other social media channels to firmly position the brand online. As a result, we supported a 100% increase in website traffic and 3x growth in lead generation.
We successfully fulfilled all our goals and created a voice for the brand.
Brand Awareness
UI & UX
Lead generation
Online sales
